Solutions ATO and PAD Studies

GiPA carries out multi-client studies with the same methodology for two different models.
ATO (Annual trends observatory) studies are developed in countries where the demand for annual data update is strong.
PAD (Panorama Aftersales Data) studies are developed in countries where the players are not numerous enough to finance an annual update or in countries where this annual update is unjustified.

ATO and PAD studies offer an in-depth knowledge of market data on the country studied.

ATO and PAD are made up of the following results and services:
- A quantitative study on drivers (the sample depends on the country studied) / ATO – PAD,
- A quantitative study among professionals, distributors and repairers (sample by country) / ATO - PAD,
- Marketing cards showing key figures for a given product / ATO – PAD,
- A monograph on a specific product, providing in-depth view of the product / ATO – PAD,
- Presentation of the results to all subscribers at the plenary meetings / ATO,
- Specific service days for further analysis and bespoke studies / ATO.
- Access to GiPA extr@net / ATO - PAD.

Using the same methodology in the different countries provides a comparative view of the data collected.