{"id":14157,"date":"2015-11-13T16:18:48","date_gmt":"2015-11-13T15:18:48","guid":{"rendered":"https:\/\/www.gipa.eu\/our-solutions\/"},"modified":"2020-09-24T08:05:10","modified_gmt":"2020-09-24T07:05:10","slug":"our-solutions","status":"publish","type":"page","link":"https:\/\/www.gipa.eu\/tr\/our-solutions\/","title":{"rendered":"GIPA Ara\u00e7lar\u0131"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;full_width_background&#8221; bg_image=&#8221;7863&#8243; bg_position=&#8221;center bottom&#8221; parallax_bg=&#8221;true&#8221; text_color=&#8221;light&#8221;][vc_column][block_title inner_style_title=&#8221;only_text&#8221; title=&#8221;Ad hoc (m\u00fc\u015fteri ihitya\u00e7lar\u0131na g\u00f6re tasarlanm\u0131\u015f) anketler&#8221;][\/block_title][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][vc_row_inner][vc_column_inner][textbar style=&#8221;style_2&#8243; button_title=&#8221;Bize ula\u015f\u0131n&#8221; button_link=&#8221;\/tr\/contact-us\/&#8221; icon=&#8221;steadysets-icon-type&#8221;]<\/p>\n<h2 style=\"text-align: center;\">GIPA, kapsaml\u0131 pazar ara\u015ft\u0131rma hizmetlerine ula\u015f\u0131m\u0131n\u0131z\u0131 sa\u011flayarak stratejilerinizi y\u00f6netme konusunda (m\u00fc\u015fteri ili\u015fkileri, marka, yeni hizmet ve \u00fcr\u00fcnler &#8230;) size yard\u0131mc\u0131 oluyor.<\/h2>\n<p>[\/textbar][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html el_class=&#8221;anchor-container&#8221;]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIyb2JzZXJ2YXRvcmllcyUyMiUyMGNsYXNzJTNEJTIyYW5jaG9yLXN0aWNreS1vYnNlcnZhdG9yaWVzJTIyJTNFJTI2bmJzcCUzQiUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][block_title inner_style_title=&#8221;only_text&#8221; padding_desc=&#8221;10%&#8221; title=&#8221;G\u00f6zlemler&#8221;][\/block_title][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Sat\u0131\u015f sonras\u0131 pazar\u0131n\u0131 anlamak ve \u00f6l\u00e7mek i\u00e7in bir referans arac\u0131<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;19219&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #f79520;\">Hafif ara\u00e7lar: Sat\u0131\u015f Sonras\u0131 Trendlerin G\u00f6zlemlenmesi (<strong>A<\/strong>ftermarket <strong>T<\/strong>rends <strong>O<\/strong>bservatory) ve Panorama Sat\u0131\u015f Sonras\u0131 Verileri (<strong>P<\/strong>anorama <strong>A<\/strong>ftermarket <strong>D<\/strong>ata)<\/span><\/h5>\n<p>GIPA, a\u015fa\u011f\u0131daki hedef gruplar\u0131n\u0131n davran\u0131\u015f ve beklentilerini tam olarak anlaman\u0131z\u0131 sa\u011flayan \u00e7ok m\u00fc\u015fterili anketler y\u00fcr\u00fctmektedir:<\/p>\n<ul>\n<li>S\u00fcr\u00fcc\u00fcler<\/li>\n<li>Tamirciler ve Par\u00e7a Distrib\u00fct\u00f6rleri<\/li>\n<\/ul>\n<p>Sat\u0131\u015f Sonras\u0131 Trendlerin G\u00f6zlemlenmesi (<strong>A<\/strong>ftermarket <strong>T<\/strong>rends <strong>O<\/strong>bservatory) ara\u015ft\u0131rmalar\u0131, en geli\u015fmi\u015f otomotiv park\u0131na sahip \u00fclkelerde her y\u0131l ger\u00e7ekle\u015ftirilmektedir. Panorama Sat\u0131\u015f Sonras\u0131 Verileri (<strong>P<\/strong>anorama <strong>A<\/strong>ftermarket <strong>D<\/strong>ata) anketleri, daha k\u00fc\u00e7\u00fck ancak geli\u015fmekte olan otomotiv sat\u0131\u015f sonras\u0131 pazar\u0131na sahip \u00fclkeler i\u00e7in ge\u00e7erlidir (her 2, 3 veya 4 y\u0131lda bir g\u00fcncellenir).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #f79520;\">\u0130ki tekerlekli<\/span><\/h5>\n<p style=\"text-align: left;\">GIPA, iki tekerlekli pazar\u0131nda iki adet \u00e7ok m\u00fc\u015fterili anket \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctmektedir.<br \/>\nHer y\u0131l d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak iki farkl\u0131 hedef gruba odaklan\u0131lmaktad\u0131r:<\/p>\n<ul>\n<li style=\"text-align: left;\">Motorlu iki tekerlekli s\u00fcr\u00fcc\u00fcler<\/li>\n<li>\u0130ki tekerlekli tamircileri<\/li>\n<\/ul>\n<p>Bu iki inceleme Almanya, \u0130spanya, Fransa, \u0130talya, Meksika, Hindistan, Endonezya ve Vietnam&#8217;da mevcuttur.<br \/>\nTalep \u00fczerine, bu inceleme di\u011fer \u00fclkelerde de yap\u0131labilir.<br \/>\n<span style=\"text-decoration: underline;\"><a href=\"\/tr\/contact-us\/\">Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in t\u0131klay\u0131n<\/a><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1451384644346{padding-top: 20px !important;}&#8221;][vc_single_image image=&#8221;4262&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4165&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #f79520;\">A\u011f\u0131r vas\u0131talar<\/span><\/h5>\n<p style=\"text-align: left;\">Her y\u0131l d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak, GIPA iki a\u011f\u0131r vas\u0131ta mod\u00fcl\u00fc sunmaktad\u0131r, bunlar\u0131n her biri belirli bir hedef gruba y\u00f6neliktir:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"text-align: left;\">Kullan\u0131c\u0131lar: her hangi kamyon filosu (&gt; 3.5 ton), at\u00f6lye entegrasyonu olsun ya da olmas\u0131n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: left;\">A\u011f\u0131r y\u00fck ara\u00e7lar\u0131 tamircileri: \u00fcretici a\u011flar\u0131, ba\u011f\u0131ms\u0131z tamirciler, &#8230;<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Bu inceleme \u0130spanya, Fransa, \u0130talya ve Meksika&#8217;da mevcuttur.<br \/>\nTalep \u00fczerine, bu incelemeler ayn\u0131 zamanda di\u011fer \u00fclkelerde de yap\u0131labilir.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][textbar style=&#8221;style_2&#8243; button_title=&#8221;Ara\u015ft\u0131rma zaman\u0131 konusunda dan\u0131\u015f&#8221; button_link=&#8221;\/tr\/plenary\/&#8221; icon=&#8221;steadysets-icon-type&#8221;][\/textbar][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; bg_color=&#8221;#f6f6f6&#8243;][vc_column][vc_raw_html el_class=&#8221;anchor-container&#8221;]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIycHJvZHVjdHMlMjIlMjBjbGFzcyUzRCUyMmFuY2hvci1zdGlja3ktcHJvZHVjdHMlMjIlM0UlMjZuYnNwJTNCJTNDJTJGYSUzRSUzQyUyRnAlM0U=[\/vc_raw_html][vc_row_inner][vc_column_inner][block_title inner_style_title=&#8221;only_text&#8221; padding_desc=&#8221;10%&#8221; title=&#8221;GIPA ara\u00e7lar\u0131&#8221;][\/block_title][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3>\u0130\u015fletmenize \u00f6zel ve GIPA taraf\u0131ndan onaylanm\u0131\u015f analiz ara\u00e7lar\u0131<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_tta_accordion style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;orange&#8221; spacing=&#8221;5&#8243; autoplay=&#8221;10&#8243; c_icon=&#8221;chevron&#8221; active_section=&#8221;1&#8243; no_fill=&#8221;true&#8221;][vc_tta_section title=&#8221;DN DV (da\u011f\u0131l\u0131m analizi: say\u0131sal ve hacim)&#8221; tab_id=&#8221;1451491741988-6ff66ce2-b3e9&#8243;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>Sat\u0131\u015f noktas\u0131ndaki pay\u0131yla marka kapsam\u0131n\u0131 belirleyin<\/li>\n<li>Bu sat\u0131\u015f noktalar\u0131ndaki potansiyeli \u00f6l\u00e7\u00fcn<\/li>\n<li>Marka pazar pay\u0131n\u0131 de\u011ferlendirin<\/li>\n<li>Mevcut da\u011f\u0131t\u0131m\u0131n performans\u0131n\u0131 \u00f6l\u00e7\u00fcn ve analiz edin<\/li>\n<\/ul>\n<h5>Sonu\u00e7lar<\/h5>\n<ul>\n<li>Bu ara\u015ft\u0131rma a\u015fa\u011f\u0131daki bilgilere eri\u015fim sa\u011flar:\n<ul>\n<li>Belirli bir \u00fcr\u00fcn ile ilgili olarak kanallar\u0131n pazar pay\u0131<\/li>\n<li>Kanal tipine g\u00f6re markalar\u0131n pazar pay\u0131<\/li>\n<li>Kanal, pazar de\u011feri ve pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re marka performans analizi<\/li>\n<\/ul>\n<\/li>\n<li>Bu veriler sat\u0131\u015f g\u00fcc\u00fcn\u00fcn hedeflerini tan\u0131mlamada \u00f6nemli yard\u0131m sa\u011flar<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;BBA (Boost Marka Analizi)&#8221; tab_id=&#8221;1451491742570-73b6a5a6-b129&#8243;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>S\u00fcr\u00fcc\u00fclerin sat\u0131\u015f sonras\u0131 davran\u0131\u015flar\u0131 \u00fczerinde ayr\u0131nt\u0131l\u0131 bilgi<\/li>\n<li>Ayr\u0131nt\u0131l\u0131 kar\u015f\u0131la\u015ft\u0131rma ve marka park\u0131n\u0131n sonu\u00e7lar\u0131n\u0131n analizi.<\/li>\n<\/ul>\n<h5>Sonu\u00e7lar<\/h5>\n<ul>\n<li>ATO \u00e7al\u0131\u015fmas\u0131na tamamlay\u0131c\u0131 bir ara\u00e7t\u0131r. Toplanan bilgiler, (bir veya birka\u00e7) belirli markan\u0131n park\u0131ndaki sat\u0131\u015f sonras\u0131 davran\u0131\u015flar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak incelemeyi ve sat\u0131\u015f sonras\u0131 servis stratejinizi zengile\u015ftimenizi m\u00fcmk\u00fcn k\u0131lar.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Segmentlere G\u00f6re Analiz&#8221; tab_id=&#8221;1451492167954-121e227c-be44&#8243;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>\u00dcr\u00fcn grubuna ve aral\u0131k segmentine (\u00fcst \/ orta \/ alt) g\u00f6re listelenen \u00fcreticileri belirleme<\/li>\n<li>Her aral\u0131k segmentindeki pazar paylar\u0131n\u0131 belirleme<\/li>\n<li>Her aral\u0131k segmenti i\u00e7indeki t\u00fcketici e\u011filimleri \u00f6nceden tahmin etme<\/li>\n<li>Her aral\u0131k kesimi i\u00e7inde ve segmentler aras\u0131ndaki fiyat konumland\u0131rma de\u011ferlendirilmesi<\/li>\n<\/ul>\n<h5>Results<\/h5>\n<ul>\n<li>Bu \u00e7al\u0131\u015fma, rekabet\u00e7i konumunuzu belirlemek i\u00e7in rekabeti do\u011fru bir \u015fekilde analiz etmenizi sa\u011flar; Sonu\u00e7lar, distrib\u00fct\u00f6rlerinizi adapte etmek i\u00e7in marka konumland\u0131rmay\u0131 tan\u0131mlaman\u0131za yard\u0131mc\u0131 olur<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Fiyat Ara\u015ft\u0131rmas\u0131 (Uzmanlar\u0131 ve S\u00fcr\u00fcc\u00fcler fiyat ara\u015ft\u0131rmas\u0131)&#8221; tab_id=&#8221;1451492208779-32b3f412-d9ae&#8221;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>Da\u011f\u0131t\u0131m zincirinin her seviyesinde pazar\u0131n yap\u0131s\u0131n\u0131n anla\u015f\u0131lmas\u0131 (sat\u0131n alma fiyat\u0131 ve sat\u0131\u015f fiyat\u0131).<\/li>\n<li>Zincirlerde fiyat k\u0131yaslamas\u0131<\/li>\n<li>Par\u00e7a ve i\u015f\u00e7ilik maliyetlerinin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 tan\u0131mlama<\/li>\n<\/ul>\n<h5>Sonu\u00e7lar<\/h5>\n<ul>\n<li>Bu ara\u015ft\u0131rma fiyatland\u0131rma politikas\u0131 belirlenmesi konusunda size \u00f6nemli bir ara\u00e7 sunar<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;TCO (Toplam Maliyet Analizi)&#8221; tab_id=&#8221;1452171855264-927a8093-9976&#8243;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>Farkl\u0131 markalar\u0131n modellerini kullanman\u0131n final maliyetlerini kar\u015f\u0131la\u015ft\u0131r (\u00fcreticinin bak\u0131m tavsiyelerine uymak ve \/ veya a\u015f\u0131nan par\u00e7a maliyetlerini tahmin etmek)<\/li>\n<li>Farkl\u0131 markalar\u0131n modellerini kullanman\u0131n final maliyetlerini kar\u015f\u0131la\u015ft\u0131r (\u00fcreticinin bak\u0131m tavsiyelerine uymak ve \/ veya a\u015f\u0131nan par\u00e7a maliyetlerini tahmin etmek)<\/li>\n<li>Farkl\u0131 markalar\u0131n modellerini kullanman\u0131n final maliyetlerini kar\u015f\u0131la\u015ft\u0131r (\u00fcreticinin bak\u0131m tavsiyelerine uymak ve \/ veya a\u015f\u0131nan par\u00e7a maliyetlerini tahmin etmek)<\/li>\n<\/ul>\n<h5>Sonu\u00e7lar<\/h5>\n<ul>\n<li>Bu \u00e7al\u0131\u015fma, kendinizi rakiplerinize kar\u015f\u0131 konumland\u0131rarak, sat\u0131\u015f ekibiniz i\u00e7in ikna edici bir s\u00f6ylem belirlemenize yard\u0131mc\u0131 olur ve sat\u0131\u015f sonras\u0131 hizmet politikas\u0131n\u0131z\u0131 geli\u015ftirmenize olanak sa\u011flar.<\/li>\n<li>Analiz \u015funlar\u0131 i\u00e7erir: yeni araba sat\u0131\u015f\u0131, ikinci el sat\u0131\u015f, servis maliyetleri (par\u00e7a ve i\u015f\u00e7ilik), onar\u0131m maliyetleri (par\u00e7a ve i\u015f\u00e7ilik), yak\u0131t t\u00fcketimi, sigorta, lastik vb.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;TYP (10 Y\u0131ll\u0131k Penetrasyon)&#8221; tab_id=&#8221;1452172022358-1c2dac68-8c70&#8243;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>Ara\u00e7 park\u0131nda her bir kanaldaki penetrasyonun do\u011fru \u015fekilde \u00f6l\u00e7mek (park yap\u0131s\u0131ndan ba\u011f\u0131ms\u0131z olarak)<\/li>\n<li>Farkl\u0131 co\u011frafi alanlara (\u00fclke, b\u00f6lge \u2026) veya araba markalar\u0131na g\u00f6re penetrasyon oranlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n<\/li>\n<li>Belirli bir kanal i\u00e7in g\u00f6stergelerin geli\u015fimini takip et<\/li>\n<\/ul>\n<h5>Sonu\u00e7lar<\/h5>\n<ul>\n<li>Bu ara\u015ft\u0131rma bir kanal\u0131m ya da a\u011f\u0131n performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in objektif g\u00f6stergeler sa\u011flar (park yap\u0131s\u0131ndan ba\u011f\u0131ms\u0131z olarak)<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;BIM (Marka Bilinirli\u011fi Analizi)&#8221; tab_id=&#8221;1452673497097-0abbd489-b42b&#8221;][vc_column_text]<\/p>\n<h5>Hedefler<\/h5>\n<ul>\n<li>Marka bilinirli\u011fini \u00f6l\u00e7me (ilk akla gelen &#8211; spontan &#8211; yard\u0131ml\u0131)<\/li>\n<li>Marka imaj\u0131n\u0131 de\u011ferlendirmek ve kar\u015f\u0131la\u015ft\u0131rmak<\/li>\n<li>Markan\u0131n pazar paylar\u0131n\u0131 belirleme<\/li>\n<li>Markay\u0131 sat\u0131n alanlar\u0131n profillerini ve \u00f6zelliklerini belirlemek<\/li>\n<\/ul>\n<h5>Sonu\u00e7lar<\/h5>\n<ul>\n<li>Sonu\u00e7lar s\u00fcr\u00fcc\u00fc ve ticari kanallar\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalar sonucunda elde edilmektedir. Sonu\u00e7lar son kullan\u0131c\u0131 ve profesyonel a\u011flar nezninde markan\u0131z\u0131 desteklemek i\u00e7in kilit \u00f6l\u00e7\u00fcmler sunar.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221;][vc_column][vc_raw_html el_class=&#8221;anchor-container&#8221;]JTNDcCUyMHN0eWxlJTNEJTIybWFyZ2luJTNBJTIwMHB4JTNCJTIyJTNFJTNDYSUyMGlkJTNEJTIybWV0aG9kJTIyJTIwY2xhc3MlM0QlMjJhbmNob3Itc3RpY2t5LXByb2R1Y3RzJTIyJTNFJTI2bmJzcCUzQiUzQyUyRmElM0UlM0MlMkZwJTNF[\/vc_raw_html][block_title inner_style_title=&#8221;only_text&#8221; padding_desc=&#8221;10%&#8221; title=&#8221;Y\u00f6ntemler&#8221;][\/block_title][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1452072065616{margin-top: 40px !important;}&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\">\u0130htiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131lamak i\u00e7in en uygun metodolojik yakla\u015f\u0131m\u0131 \u00f6nermekteyiz.<\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_tta_accordion style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;orange&#8221; spacing=&#8221;5&#8243; autoplay=&#8221;10&#8243; c_icon=&#8221;chevron&#8221; active_section=&#8221;1&#8243; no_fill=&#8221;true&#8221;][vc_tta_section title=&#8221;Kalitatif ara\u015ft\u0131rmalar&#8221; tab_id=&#8221;1452242731488-9d87ac8f-6ac8&#8243;][vc_column_text]Kalitatif ara\u015ft\u0131rmalar (fokus gruplar\u0131, bireysel g\u00f6r\u00fc\u015fmeler, g\u00f6zlemler) bir \u00fcr\u00fcn kategorisi veya markaya y\u00f6nelik alg\u0131lar\u0131n, motivasyonlar\u0131n ve beklentilerin anla\u015f\u0131lmas\u0131na izin verir.<br \/>\nKalitatf ara\u015ft\u0131rmalar pazarlama kararlar\u0131na rehberlik eder ve genellikle kantitatif i\u00e7in \u00f6n ko\u015ful (anket haz\u0131rlanmas\u0131nda yard\u0131m &#8211; kavramlar\u0131n tan\u0131mlanmas\u0131) olmaktad\u0131r.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Kantitatif ara\u015ft\u0131rmalar&#8221; tab_id=&#8221;1452242732831-c41ff8fe-a718&#8243;][vc_column_text]Ak\u0131ll\u0131 telefon, internet, y\u00fcz y\u00fcze veya telefonla &#8230; N\u00fcfusun davran\u0131\u015f, tutum ve yakla\u015f\u0131mlar\u0131n\u0131 say\u0131salla\u015ft\u0131rmak ve ge\u00e7erli bilgileri toplamak i\u00e7in en uygun metodolojiyi se\u00e7iyoruz.<br \/>\nKalitatif ara\u015ft\u0131rmalara ek olarak, kantitatif \u00e7al\u0131\u015fmalar istatistik\u00ee temsiliyeti sa\u011flamak i\u00e7in geni\u015f say\u0131da anket yap\u0131lmas\u0131n\u0131 gerektirir. (s\u00fcr\u00fcc\u00fcler, tamirciler, da\u011f\u0131t\u0131c\u0131lar, filo y\u00f6neticileri vs.)[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Gizli m\u00fc\u015fteri&#8221; tab_id=&#8221;1452242734498-ec77352f-f540&#8243;][vc_column_text]A\u011f\u0131n\u0131z\u0131n verdi\u011fi hizmetin kalitesini anlamak ve s\u00fcrekli olarak a\u011f\u0131n\u0131z\u0131n geli\u015fmesi i\u00e7in yard\u0131mda bulunmak en m\u00fckemmel hizmet seviyesine ula\u015fmak i\u00e7in gereklidir.<br \/>\nGizli m\u00fc\u015fteri, gizli aramalar &#8230; \u00f6l\u00e7\u00fcm, y\u00f6netim ve ilerleme ara\u00e7lar\u0131d\u0131r. GIPA sizin a\u011f\u0131n\u0131z\u0131 ve herbir sat\u0131\u015f noktan\u0131z\u0131 y\u00f6netmenize olanak sa\u011flar. En iyi uygulamalr\u0131 (Best Practice) belirleyerek, size, m\u00fc\u015fteri sadakati olu\u015fturmada sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmada ve i\u015fletme maliyetlerini optimize etmede yard\u0131mc\u0131 olur.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Masaba\u015f\u0131 ara\u015ft\u0131rmalar\u0131 \/ Uzman Analizler&#8221; tab_id=&#8221;1452242735879-dff3bf78-532c&#8221;][vc_column_text]Masaba\u015f\u0131 ara\u015ft\u0131rmas\u0131 ke\u015fifsel pazar analizidir ve genellikle bir ba\u015fka derinlemesine m\u00fclakat i\u00e7in bir \u00f6n ko\u015fuldur. Bu ara\u015ft\u0131rma, m\u00fc\u015fteri tiplerini, piyasa oyuncu t\u00fcrlerini ve piyasa \u00f6n e\u011filimleri g\u00f6sterir.[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; bg_image=&#8221;7863&#8243; bg_position=&#8221;center bottom&#8221; parallax_bg=&#8221;true&#8221; text_color=&#8221;light&#8221;][vc_column][block_title inner_style_title=&#8221;only_text&#8221; title=&#8221;Ad hoc (m\u00fc\u015fteri ihitya\u00e7lar\u0131na g\u00f6re tasarlanm\u0131\u015f) anketler&#8221;][\/block_title][separator width=&#8221;200px&#8221; height=&#8221;1px&#8221; position=&#8221;center&#8221; color=&#8221;#e1e1e1&#8243; margin_top=&#8221;5px&#8221; margin_bottom=&#8221;40px&#8221;][vc_row_inner][vc_column_inner][textbar style=&#8221;style_2&#8243; button_title=&#8221;Bize ula\u015f\u0131n&#8221; button_link=&#8221;\/tr\/contact-us\/&#8221; icon=&#8221;steadysets-icon-type&#8221;] GIPA, kapsaml\u0131 pazar ara\u015ft\u0131rma hizmetlerine ula\u015f\u0131m\u0131n\u0131z\u0131 sa\u011flayarak stratejilerinizi y\u00f6netme konusunda (m\u00fc\u015fteri ili\u015fkileri, marka, yeni hizmet ve \u00fcr\u00fcnler &#8230;) size yard\u0131mc\u0131 oluyor. 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