¿Necesitas saber cómo evoluciona tu mercado?
Tus necesidades
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Gran entendimiento del mercado y de su entorno competitivo
Desde 1986, GiPA ha llevado a cabo observatorios del parque automovilístico y del comportamiento del consumidor en posventa anualmente.
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Desarrollar tus productos y servicios
Te ayudamos a escoger la oferta más valiosa para tu negocio así como a determinar el producto y a evaluar el potencial.
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Transformar la experiencia del consumidor en una forma de ganar fidelidad y clientes
Estaremos encantados de ayudarte en la medición y seguimiento de la experiencia del consumidor.
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Gestionar tu marca y su comunicación
El desempeño de tu negocio depende directamente de la fuerza de tu marca. Tanto si decides posicionar tu marca en relación a los competidores como si decides medir tus fortalezas y debilidades a fondo, nosotros siempre te recomendamos el mejor proceso para ti.
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Determinar el posicionamiento de precio "óptimo"
¿Conocen los puntos de venta tu marca? ¿Cuál es su imagen? ¿Cuál es su cuota de mercado? ¿Y su volumen?
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Auditar el servicio de calidad de tu red y la de tus competidores: estudios "mystery"
Nuestros estudios «mystery» proporcionan todo lo necesario para identificar los fallos eventuales y las zonas de excelencia a lo largo del proceso de atención al cliente.
Novedades
Spanish aftermarket recovery: “challenges and difficulties”
Learn more about the Spanish aftermarket recovery is facing a lack of raw material, semiconductors, increase of transport cost, etc.
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