市場の発展状況をトラッキングしたいですか。
需要
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市場と競争環境の理解
1986年以来、GiPAはオートモーティブパークやアフターマーケットを利用する消費者行動を毎年調査しております。
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製品・サービス向上
プロダクトミックスを決定し市場のポテンシャルを調査。貴社にとって最も最適なサービスの選定をサポート致します。
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顧客満足度から顧客ロイヤリティと顧客獲得の戦略を生み出す
GiPA社では貴社での顧客満足度を測り、モニタリング調査も可能になります。
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ブランド管理と宣伝
消費者は有名なブランドであるほど商品やサービスへの購買意欲が高まります。競合他社に対する貴社のレベルや貴社の具体的な強みと弱点の特定並びに測定等その都度顧客のニーズに基づき、GiPA社では最も効率的なアプローチ方法によりご提案致します。
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最適な価格設定の確定
貴社のブランドを知っている販売店はありますか?どんなイメージがありますか?市場シェアや市場における価値はいったいどのように示されているのか?
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御社のネットワークと競合他社のサービス品質審査:ミステリーコール
GiPA社のミステリーコールプログラムはカスタマープロセスを通してギャップ(優れた点・欠落した点)両方を特定するために必要なサポートを実施致します。
ニュース
Spanish aftermarket recovery: “challenges and difficulties”
Learn more about the Spanish aftermarket recovery is facing a lack of raw material, semiconductors, increase of transport cost, etc.
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