자동차 시장에 대한 꾸준한 모니터링이 필요하신가요? 새로운 성장 동력을 찾고 계십니까?
고객사의 니즈
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자동차 시장과 경쟁환경에 대한 이해
1986년부터, GiPA는 매년 자동차 시장과 애프터 마켓 소비자들의 행동에 대한 모니터링을 실시해 왔습니다.
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상품 및 서비스 개발
GiPA는 시장의 잠재력을 평가하고 제품 조합을 결정하는 과정에서, 귀사의 비즈니스에 가장 적합한 상품을 선택할 수 있도록 도와 드립니다.
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고객 경험에 근거한 시장성공 전략 및 충성도 구축방안
고객이 어떤 경험을 하고 있는지 분석하고, 이를 지속적으로 모니터링 하는 것을 저희가 도와드리겠습니다.
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브랜드와 커뮤니케이션 관리
비즈니스 성패는 브랜드에 달려있습니다. 귀사의 브랜드를 경쟁사와 비교하여 점검하고 싶거나 귀사 브랜드의 강점과 약점을 정확하게 측정하고 싶다면, 저희가 가장 효율적인 프로세스를 제안하겠습니다.
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최적의 가격 포지셔닝
판매 현장에서 얼마나 많은 사람들이 귀하의 브랜드를 알고 있습니까? 브랜드의 이미지는 어떻습니까? 시장에서 해당 브랜드의 판매량, 판매액은 얼마나 되나요?
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귀사와 경쟁사의 서비스 품질 점검: 모니터링 조사
저희의 모니터링 조사 프로그램은 고객 경험 전반에 걸쳐, 어떤 부분에서 경쟁력이 있는지 혹은 부족한 서비스는 무엇인지 파악하는 데 필요한 모든 도움을 제공합니다.
뉴스
Spanish aftermarket recovery: “challenges and difficulties”
Learn more about the Spanish aftermarket recovery is facing a lack of raw material, semiconductors, increase of transport cost, etc.
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