Thorough know-how of distribution channels and target segments

Reference observatories on aftermarket behaviour

Experienced professionals specialized in the automotive sector and marketing surveys to assist you 

Operating in more than 30 countries

Do you need to track the development of your market?

Your needs

Understanding your market and you competitive environment

Since 1986, GiPA has carried out observatories of the automotive parc and  the aftermarket consumers’ behaviour every year.

Developing your products and services

We help you to select the most promising offers for your business while determining the product mix and assessing market potential.

Transforming customer experience into a loyalty building lever and a customer winning strategy

We will be happy to help you measure and monitor the  experience of your customers

Managing of your brand and its communications

The performance of your business directly depends on the strength of your brand. Whether you want to benchmark yourself in relation to your competitors or to measure your strengths and weaknesses in detail, we always suggest the most efficient process.

Determining “optimum” price positioning

Do the points of sale know your brand? What is its image? What is its market share in value? In volume?

Auditing the service quality of your network and that of your competitors: mystery calls

Our mystery programs provide you with all the necessary help to identify any gaps/ missing points and areas of excellence throughout the customer process.

News

New Chief Executive Officer – GiPA

General Manager of GiPA Spain, Fernando Lopez, has been appointed Chief Executive Officer of GiPA, effective from January 1, 2019.

Fernando Lopez is now responsible for all countries where GiPA has a presence and is growing its automotive aftermarket intelligence services. Managing three commercial departments organized geographically – America, EMEA, and Asia – Fernando will steer business growth with the assistance of local General Managers. He will report directly to GiPA Group President, Eric Devos.

Fernando Lopez, 48, joined the GiPA group 14 years ago after having spent his entire career in the automotive aftermarket, which has included working at Tenneco, Valeo, Schaeffler…

‘The appointment of Fernando Lopez as GiPA Chief Executive Officer is an important step to scale our international business to the next level and boost the GiPA Group’s growth in the coming years’ says Eric Devos.

For any further information, please contact Fernando Lopez or Eric Devos

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