Thorough know-how of distribution channels and target segments

Reference observatories on aftermarket behaviour

Experienced professionals specialized in the automotive sector and marketing surveys to assist you 

Operating in more than 30 countries

Do you need to track the development of your market?

Your needs

Understanding your market and your competitive environment

Since 1986, GiPA has carried out observatories of the automotive parc and  the aftermarket consumers’ behaviour every year.

Developing your products and services

We help you to select the most promising offers for your business while determining the product mix and assessing market potential.

Transforming customer experience into a loyalty building lever and a customer winning strategy

We will be happy to help you measure and monitor the  experience of your customers

Managing of your brand and its communications

The performance of your business directly depends on the strength of your brand. Whether you want to benchmark yourself in relation to your competitors or to measure your strengths and weaknesses in detail, we always suggest the most efficient process.

Determining “optimum” price positioning

Do the points of sale know your brand? What is its image? What is its market share in value? In volume?

Auditing the service quality of your network and that of your competitors: mystery calls

Our mystery programs provide you with all the necessary help to identify any gaps/ missing points and areas of excellence throughout the customer process.

News

In the post epidemic era, does the situation of shared mobility create more opportunities or challenges in the Chinese market?

Compared with other cluster travel modes such as trains and buses, the health security of shared mobility will be better.

The epidemic is an unfortunate reality; however, its existence speeds up the training for everyone’s digital survival ability. Through this training, more people have realised the importance of digital economy and sharing economy, and many people have started to use various kinds of apps for the first time, as well as many online conference and online communication software. Read more

Identify your GiPA contact

Contact us