Thorough know-how of distribution channels and target segments

Reference observatories on aftermarket behaviour

Experienced professionals specialized in the automotive sector and marketing surveys to assist you 

Operating in more than 30 countries

Do you need to track the development of your market?

Your needs

Understanding your market and your competitive environment

Since 1986, GiPA has carried out observatories of the automotive parc and  the aftermarket consumers’ behaviour every year.

Developing your products and services

We help you to select the most promising offers for your business while determining the product mix and assessing market potential.

Transforming customer experience into a loyalty building lever and a customer winning strategy

We will be happy to help you measure and monitor the  experience of your customers

Managing of your brand and its communications

The performance of your business directly depends on the strength of your brand. Whether you want to benchmark yourself in relation to your competitors or to measure your strengths and weaknesses in detail, we always suggest the most efficient process.

Determining “optimum” price positioning

Do the points of sale know your brand? What is its image? What is its market share in value? In volume?

Auditing the service quality of your network and that of your competitors: mystery calls

Our mystery programs provide you with all the necessary help to identify any gaps/ missing points and areas of excellence throughout the customer process.


What are the decisions made by GiPA regarding the conflict between Russia and Ukraine?

GiPA have been investigating the aftermarket of both countries, Russia for 14 years with the ATO programme, and Ukraine with the PAD  programme for 11 years. The war involving both countries affects us dearly and makes us question ourselves regarding our local activities. Taking into account the fact that we do not work with any governmental organisations or companies we have decided, for the time being, to maintain our activities. We will communicate further, should new developments may lead us to reconsider our decisions.  We are wholeheartedly with everyone suffering from the current situation.

GiPA Group Management.

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