Thorough know-how of distribution channels and target segments

Reference observatories on aftermarket behaviour

Experienced professionals specialized in the automotive sector and marketing surveys to assist you 

Operating in more than 30 countries

Do you need to track the development of your market?

Your needs

Understanding your market and your competitive environment

Since 1986, GiPA has carried out observatories of the automotive parc and  the aftermarket consumers’ behaviour every year.

Developing your products and services

We help you to select the most promising offers for your business while determining the product mix and assessing market potential.

Transforming customer experience into a loyalty building lever and a customer winning strategy

We will be happy to help you measure and monitor the  experience of your customers

Managing of your brand and its communications

The performance of your business directly depends on the strength of your brand. Whether you want to benchmark yourself in relation to your competitors or to measure your strengths and weaknesses in detail, we always suggest the most efficient process.

Determining “optimum” price positioning

Do the points of sale know your brand? What is its image? What is its market share in value? In volume?

Auditing the service quality of your network and that of your competitors: mystery calls

Our mystery programs provide you with all the necessary help to identify any gaps/ missing points and areas of excellence throughout the customer process.


The importance of used cars for the UK aftermarket is intensified by the Covid-19 crisis

With approximately 7.9 million used passenger cars sold in 2019, the UK has the highest used car volume of all the EU5 countries (France, Germany, Italy, Spain, and the United Kingdom). In proportion of the passenger car parc size, this means as much as 24% of the existing passenger cars on the UK roads change hands every year. In Germany, which has the biggest car parc of Europe with 47.7 million cars, the proportion is 15%. Learn more about the importance of used cars for the UK aftermarket and how the current panorama has changed after the COVID-19 crisis.

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