- Since 1986, GiPA has carried out observatories of the automotive parc and the aftermarket consumers’ behaviour every year.
- We help you to select the most promising offers for your business while determining the product mix and assessing market potential.
- We will be happy to help you measure and monitor the experience of your customers
- The performance of your business directly depends on the strength of your brand. Whether you want to benchmark yourself in relation to your competitors or to measure your strengths and weaknesses in detail, we always suggest the most efficient process.
- Do the points of sale know your brand? What is its image? What is its market share in value? In volume?
- Our mystery programs provide you with all the necessary help to identify any gaps/ missing points and areas of excellence throughout the customer process.
GiPA is starting its PAD programme in Iran
The country characteristics are appealing: Iranian population is beyond 80,000,000 inhabitants (65% is 20 years old or older), its passenger car parc is estimated to be around 12,000,000 and local production in 2015 almost reached 900,000 vehicles.
For more information: Press_Release-2016 GiPA Iran 2016