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2008-2012: Fifth ATO survey on the Russia Aftersales Market

Since 2008, GiPA has been observing and analysing the Russian Automotive aftersales market through its “Annual Trends Observatory” (ATO) surveys. The GiPA Russia team has completed face to face interviews with 18,000 motorists in the last 4 years, identifying and highlighting the key factors of the aftersales market.

Russia was in 2011 the seventh largest market for new car registrations; the country was also recently a major important importer of used cars. In some regions, 90% of the cars have a steering wheel on the right hand side of the vehicle as they have been imported second hand directly from Japan.

All this makes Russia a country with a driven parc of close to 25 million vehicles. In fact, this car parc consists of a large number of makes and models, with specific and divergent behavior of numerous different origins thus creating a complex and specific aftermarket structure. The GiPA domestic team has helped many market players increase their knowledge, understand the trends, and take the right decisions to access this important parts and service market.