GiPA, the leading provider of aftermarket intelligence, announces the launch of GiPA Horus, a groundbreaking forecasting tool designed to help aftermarket companies anticipate, plan and thrive in a market undergoing rapid transformation. GiPA Horus is a registered product of GiPA Group. 

In the ever fast-evolving aftermarket landscape, shaped today by electrification, shifting driver behavior and dynamic vehicle parc trends, forecasting became a strategic necessity. With GiPA Horus, GiPA expands its suite of predictive solutions, building on the success of SDP+ (Smart Demand Planner +), its widely adopted forecasting platform that estimates aftermarket behaviors in the short to medium term. 

The innovation brought by GiPA with GiPA Horus is that the platform takes product forecasting further offering long-term visibility across 2, 5, 10, 15 and 20 years, making it both a tactical tool for procurement and a strategic compass for long-term business planning. 

Built on millions of data points, including GiPA’s Aftermarket Trends Observatory (ATO™) surveys collected over the years, GiPA Horus integrates real-world driver behavior to project future product demand with precision. 

Through advanced calculations by engine type, vehicle age and product category, GiPA Horus delivers detailed projections on: 

• Vehicle registrations and parc composition by powertrain. 

• Demand evolution for 25 key aftermarket product categories. 

• Shifts in replacement rates, average vehicle age at part change and product consumption per 1,000 vehicles. 

• Impact of electrification and technology adoption on product demand. 

“The aftermarket is facing more uncertainty than ever before, from electrification to changing mobility patterns,” says Almudena Benedito, GiPA CEO. “Our mission is to give companies the clarity and confidence to make the right decisions. With GiPA Horus, we are not just looking at tomorrow, we are helping our partners prepare for the next 10-15-20 years of transformation.” 

Currently available in Spain, GiPA Horus has been adopted by different market players for diverse purposes: from anticipating how the evolution of the car parc will affect demand for parts, to identifying product categories with the highest growth potential in the coming years. 

“In Spain, we created GiPA Horus as a direct response to recurrent requests from the market: companies need clarity on how demand will evolve and at what speed. This tool provides the foresight to anticipate trends and adapt strategies with confidence in a changing aftermarket.” Said Fernando Lopez, GiPA Spain Country Director 

Whether for car manufacturers, parts manufacturer, tires produce, petrol companies or distributors evaluating future demand for their product lines, GIPA HORUS offers the foresight to make smarter business decisions today. 

By launching GiPA Horus, GiPA reinforces its mission: to provide clarity, confidence, and competitive advantage through trusted, data-driven intelligence. 

For more information, contact GiPA at infospain@gipa.eu