In the latest episode of the Headgehog and the Fox, GiPA Podcast series, we journey to Poland with Marek Garlicki, GiPA Poland County Director, to explore a market often underestimated, yet undeniably central to Europe’s independent aftermarket.

Often referred to as the largest and most dynamic aftermarket in Central and Eastern Europe, the Polish aftermarket is anything but simple. While not radically different from the broader European landscape, its pace of development and layered complexity make it a particularly fascinating case.

A mature yet rapidly evolving market

Poland’s car parc stands at over 18.5 million passenger cars, one of the highest in the region. But it’s not just about volume, the average vehicle age now exceeds 14 years, highlighting both the maturity of the market and the growing importance of repair and maintenance services.

In a context where affordability drives choices, used vehicles continue to dominate, reinforcing the demand for accessible parts and services. Simultaneously, inflationary pressures have made Polish drivers and workshops increasingly price-sensitive, reshaping how value is perceived across the chain.

DIY culture meets digital pressure

One striking insight from GiPA’s ATO Poland 2024 study: a significant share of Polish drivers still repair their own vehicles, keeping the DIY segment highly relevant in today’s market. While this represents a strong tradition and a cultural marker of automotive independence, it also poses a challenge to workshops, who must adapt their services to remain competitive and appealing.

Meanwhile, the rise of digitalization and regulatory shifts are adding complexity. New rules and systems are emerging, pushing players to modernize their operations but not all are moving at the same pace.

Electrification: a slow start, but a clear direction

When it comes to electrification, Poland is still at the beginning of its journey. Limited charging infrastructure and a second-hand fleet that remains largely combustion-based mean that EV penetration is progressing slowly. Yet, the path forward is clear: modernization is inevitable—it’s just a matter of when and how.

Challenges & opportunities ahead

The Polish aftermarket reflects a broader paradox: it must balance specialization with adaptability. Mature in structure, yet pressured by transformation. Traditional in behavior, yet nudged toward innovation.

Listen to the full episode to learn more about the hidden strengths, pressures, and evolution of one of Europe’s most strategic independent aftermarkets: https://www.talktomotive.com/episode/ep-15-between-tradition-and-transformation-polands-aftermarket-today/